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How can digital leaders use technology to communicate their school's brand?

How can digital leaders use technology to communicate their school's brand? How can blogging help you with your Communication, Public Relations and Branding as an educator and digital leader? Digital leaders and teachers can use blogging to promote the school in a range of ways: - Sharing their philosophy and pedagogy; - Sharing their expertise and passions about teaching and learning; - Sharing the learning journeys in the classroom; - Each student creating a 'learning journey' in which parents/teacher/peers are part of their journey too;  - Keeping Whanau/caregivers up to date with newsletters, notices etc, school events Engagement with parents on blogs can be tough but there are a range of tools you can help with this.  - Creating a 'subscribe' link when a new blog post goes up - this sends an email to parents and prompts them to engage.  -Setting up a live link feed to things like school websites, Facebook pages and ap